About us


Founded in 2017

We have delivered strategic digital solutions and websites to a wide variety of businesses across the midwest. We specialize in helping small businesses start from scratch or rebuild their online presence from the ground up with simple, straightforward solutions at affordable prices.

Our Mission

Our talented team of creatives is prepared to provide you all the tools you need for success. When working with us, we integrate ourselves with your existing team to help uncover and breathe life into your brand’s website or marketing materials. You focus on your business while we work on it’s image.

What We Do

Our Creative Process


Onboarding & Discovery

Starting with an onboarding form to help streamline the process, we’ll set up a meeting to dig deep into getting to know you, your business, and your goals. We’ll follow up with detailed questions so we get right into the heart of your needs without missing important details.


Creation & Development

Once we have a handle on your vision, we’ll begin the process of bringing your brand to life, revitalizing the old, and/or working up a plan for other services. On website builds, this is where we’ll begin setting up strategic check-ins to make sure we’re taking your vision in the expected direction.


Review & Launch

This is YOUR business and image we’re dealing with. Before we launch your site or kick-off a new service plan, we’ll review the final details and revise until we have the final product or plan just the way you want. Your success is our success, so we want to ensure we get things right.

Meet The Team

What Sets Us Apart

Our team has been handcrafting digital materials and websites since 2017 that stand on their own in today’s online world. Everything we do is rooted in understanding your unique business needs and goals. If we haven’t fully executed your vision, there’s more work to be done.

You can only get so far without great execution. We don’t believe in low quality work just for a quick turnaround or in outsourcing work and slapping our name on it. We take pride what we do and believe in getting things right the first time. With us, you can expect thoughtful, thorough writing and design work that you will be proud to put your name on. Ultimately, your success is our success.

Coming from backgrounds in academic scientific research, we value getting all the details right and aren’t afraid to admit what we don’t know. However, we’re also well-versed in doing the research to figure things out. We are meticulous and always learning something new.

We don’t just drop a completed project and walk away. We work closely with you to ensure we’ve met and refined your unique goals, objectives, and the final results of your project. If you’re on a retainer plan, expect full investment in your success and for us to function as an extension of your existing team. We also set like to set our clients up on Slack for 24/7 support from our team and simple back-and-forth communication that doesn’t clutter your inbox.

Founder | Creative Director

Nicole Stone

As the founder, Nicole brings 7 years of experience with web development and creative digital strategy and is sure to make you feel like part of the team.


I live in Northern Minnesota with my husband and young daughter. I grew up on a small family farm where the outdoors was literally our an entire life. I started fishing the local river around the age of 6 and that passion has kept on growing into adulthood. I went to school for Atmospheric Science and after a few years in the field decided I wanted to transition back to the outdoors, where I currently make a living as a fishing influencer and working on tech.

Webmaster | Copywriter

Megan Dornbusch

Megan knows how to stay on the forefront of the latest technologies and specializes in artfully crafting websites, digital media, and writing copy.

Megan grew up in central Minnesota and graduated from North Dakota State University with a Master's in Range Science in 2018. While she was passionate about the field of ecological conservation and a skilled researcher, she missed tapping into her creative abilities. She took her aptitude for learning and resourcefulness into the digital realm to tie her love for learning with a career she enjoyed.

When she's offline, you can catch Megan enjoying the outdoors with her husband and son. Whether it's fishing, hunting, or hiking, they're always up to something outside.

When We're Not Online...

Find Us Outside