Google Ads Management

Google Ads That Make the Phone Ring

Show up at the top of Google the moment someone nearby searches for what you do. We build, run and watch your Google Ads so you get calls, quote requests and bookings, not just clicks. Real people, a text away.

You own your ad account

Every call and form tracked

Plain-English monthly report

G

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Tracked in your monthly report

Why Most Small-Business Ads Waste Money

Google Is Happy to Spend Your Budget. That Doesn't Mean It's Working.

Most of the accounts we take over have the same handful of problems. None of them are hard to fix. They just need someone actually watching.

Nicole Stone and Megan Dornbusch of Central Lakes Digital

"If an ad isn't making your phone ring, we turn it off. We're not going to spend your money just to look busy."

Nicole & Megan

Central Lakes Digital

Paying for the Wrong Searches

No negative keywords, so you're buying clicks from "DIY," "jobs" and towns you don't serve.

We build tight keyword lists and prune bad searches every week.

No Idea What's Working

Clicks get reported, but nobody knows which ads made the phone ring.

We track calls and form fills before a single ad goes live.

Clicks Dumped on the Homepage

People searching for one service land on a page about everything.

We send them to a page built for that search, with one clear next step.

Set It and Forget It

The campaign launched two years ago and nobody's touched it since.

We check it weekly, tune it monthly and tell you what changed.

Nicole Stone, Central Lakes Digital

Nicole Stone

Your ads & Google person

Megan Dornbusch, Central Lakes Digital

Megan Dornbusch

Your website & content person

Who Runs Your Ads

Two Real People. Not a Call Center.

Your Google Ads aren't handed off to an account rep you've never met. Nicole runs the campaigns and reads your search terms. Megan builds the landing pages the ads send people to. You text either of us and get an answer from someone who actually knows your account.

Questions about your ads? Text (218) 203-8085. A real person texts back.

What's Included

What Our Google Ads Management Covers

Google Ads management means someone builds, tracks and tunes your pay-per-click (PPC) campaigns for you. With us that's keyword research, ad writing, call tracking, landing pages, weekly checks and a monthly report you can read in two minutes.

01

Keyword Research

We find the searches that turn into customers in your area, and block the ones that just burn money.

Buyer keywords

Negative lists

02

Search Ads That Get Calls

Ads written for people ready to hire, with your phone number, reviews and offers right in the ad.

Call buttons

Sitelinks

03

Location Targeting

Ads only show where you actually work, from a 30-mile radius around your shop to a few Midwest states.

Radius

Service area

04

Call & Form Tracking

Google Tag Manager and GA4 set up so every call, quote request and booking from an ad gets counted.

GA4

Tag Manager

05

Landing Pages

A page built for the search, with one clear next step, instead of dumping people on your homepage.

One offer

Fast on phones

06

YouTube Ads

Short video ads for businesses that sell an experience, like lodges, resorts and boats, when they make sense.

Video

Seasonal

07

Weekly Checks

We read the actual searches people used, cut the junk and move money to what's working.

Search terms

Bids & budget

08

Plain-English Reports

Calls, leads and cost per lead every month, in words you don't need a dictionary for.

Monthly

No jargon

Who We Run Google Ads For

Built for Businesses Where One Call Is Worth a Lot

We run Google Ads for contractors, home services, lodges and resorts, and local businesses across the Midwest, including Polar Insulation, Driftwood Lodge Resort, Woodland Resort, Uptown Haven Wellness and Matter Health Associates.

Contractors & Builders

Home builders, remodelers, garages, decks and commercial work. One good job pays for months of ads.

"custom home builder near me"

Home Services

Insulation, electrical, HVAC, plumbing and roofing. Be the number people call when something needs fixing.

"spray foam insulation West Fargo"

Lodges & Resorts

Fill cabins and fishing packages with people already searching for a trip like yours.

"fishing resort Minnesota"

Local & Health Businesses

Chiropractors, spas, coaches and shops that need a steady flow of new appointments.

"chiropractor near me"

What it looks like when it's working

A contractor

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A local clinic

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New appointment request

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★★★★★

Results

What Happens When Someone Actually Watches the Account

matterhealthassociates.com

Matter Health Associates website

5X

More inbound qualified coaching leads in 6 months

Matter Health Associates · Pennsylvania

polaradvantage.com

Polar Insulation website

"From day one, they have exceeded every expectation I had for a marketing firm. They are organized, efficient, responsive, and genuinely invested in the success of their clients."

Nick TiddOwner, Polar Insulation

Results vary by industry, market and budget. We'll tell you honestly what to expect before you spend a dollar.

How It Works

From First Call to First Lead

01

Free 15-Minute Call

Tell us what you sell, where you work and what a good customer is worth to you. If Google Ads isn't the right fit, we'll say so.

02

Tracking First

We set up call and form tracking, then build your campaigns, ads and landing page. You see everything before it goes live.

03

Launch and Learn

The first few weeks are about data. We watch the searches daily, cut the junk and move budget to what's bringing in calls.

04

Report and Grow

Every month you get a plain-English report: calls, leads and cost per lead. We ask before spending another dollar.

Nicole Stone on the phone and Megan Dornbusch on her laptop, Central Lakes Digital

Same Two People, Start to Finish

Whoever you talk to on the first call is who builds your campaigns, sends your monthly report and texts you back. That's us.

Pick a time to talk →

Free 15-Minute Call

Let's See If Google Ads Makes Sense for You

Pick a time and Nicole or Megan will call you. Already running ads? We'll take a look at your account and tell you what we'd fix first.

15 minutes, by phone

Monday to Thursday, 10 to 3 Central

Already running ads? We'll look at your account

No pressure and no sales script

Rather text? Send it to (218) 203-8085 or call. A real person answers.

Free 15-minute call

By phone · Times in Central

Calendar not loading? Text us at (218) 203-8085.

Google Ads FAQ

Google Ads Questions Owners Ask Before They Start

Google Ads works best with the rest in place: local SEO, a website that turns visitors into calls and print that matches. Or just ask us a question.

What is Google Ads management?

Google Ads management is having someone set up, track and improve your Google Ads (also called PPC or pay-per-click) so the budget goes to searches that turn into customers. For us that means picking the keywords, writing the ads, tracking every call and form, building the landing page, checking the account weekly and sending you a plain-English report each month.

Is Google Ads worth it for a small business?

It usually is when one new customer is worth a few hundred dollars or more and people already search for what you do: contractors, home services, resorts, clinics. It's a harder fit for low-priced items or things nobody searches for. We'll look at what clicks cost in your area on the free call and tell you if the math doesn't work.

How much should I spend on Google Ads?

It depends on what a click costs in your trade and your area, and that varies a lot. A plumber in Fargo pays a different price than a fishing resort up north. Before you spend anything, we look up what the searches you need actually cost and give you a starting budget that can bring in real calls. Your ad budget is paid straight to Google from your own account, separate from what you pay us.

How fast will I see results?

Ads can start showing the day they go live, and many businesses get calls in the first week. The first 30 to 60 days are when we learn which searches, ads and times of day bring in the best leads, then cut the rest. It gets more efficient from there.

Do I own my Google Ads account?

Yes. Your account, your data and your ad history belong to you. If you ever leave, you keep all of it.

How will I know if it's working?

We set up tracking before anything launches, so we count calls, form fills and bookings that come from your ads, not just clicks. Every month you get a plain-English report showing how many leads came in and what each one cost.

I already run ads. Can you fix my account?

Yes. We start with a review of what's running: the searches you're paying for, your tracking and where clicks are landing. Sometimes it's a cleanup. Sometimes it's smarter to pause the old campaigns and rebuild them the right way.

Should I do Google Ads or SEO?

Google Ads gets you to the top of the page right away, as long as you're paying. SEO takes months but keeps working without paying per click. Most of our clients do both: ads bring in calls now while SEO builds up. We'll tell you which makes more sense to start with.

Do you make landing pages for the ads?

Yes. We build pages for specific services or offers so the person who searched "attic insulation" lands on a page about attic insulation, with a phone number and a short form right there.

Do you work with businesses outside Minnesota?

Yes. We run Google Ads for businesses across the Midwest and beyond, including clients in North Dakota and Pennsylvania.