About Us

Your website and marketing, off your plate.

You have a business to run. Hand the website, the ads, and the updates to Nicole and Megan: two real people who pick up the phone, do the work themselves, and are happy to do it.

  • 2Real people.
    No ticket queue.
  • 50+Businesses
    served
  • 2017Founded in
    Bemidji, MN
  • 6States &
    provinces
Nicole Stone, founder and creative director of Central Lakes Digital
Nicole StoneFounder · Creative Director
Megan Dornbusch, webmaster and copywriter at Central Lakes Digital, working on a laptop
Megan DornbuschWebmaster · Copywriter
What You Get

You run the business. We’ll run this part.

Most owners we meet know the website and marketing matter. They just don’t have the hours. So hand it over. We plan it, write it, build it, and keep it running, and you get that time back.

  • The websiteDesigned, written, built, hosted, and kept up to date.
  • The wordsWe write the copy, so you never face a blank page.
  • Getting foundSEO plus Google and Meta ads that put you in front of customers.
  • Staying in touchSocial posts and emails that go out even when you’re slammed.
  • Changes and fixesNew photo, new price, new page? Send a message and we handle it.
  • Knowing what worksPlain-English reports on calls, form fills, and bookings.
Nicole and Megan working together at a desk with laptops, a notebook, and a phone
Your to-do list
  1. Tell us about your business.
  2. Look over what we build.
  3. Say go.

That’s it. We take it from there.

Who You’ll Talk To

Real people who are glad you called.

No account managers, no ticket queue, no call center. Call, text, or message us and you get Nicole or Megan, the same two people who plan, write, design, and build your project.

Nicole Stone standing beside her desk and smiling
Founder · Creative Director

Nicole Stone

Nicole is who you’ll talk strategy with. She started Central Lakes Digital in 2017, leads the design work, and makes sure you feel like part of the team from the first call.

She grew up on a small family farm, has fished since she was about six, and studied atmospheric science before coming back to the outdoors. She also creates fishing content as Nicole Stone Outdoors, so she knows the outdoor industry from the inside. She lives in northern Minnesota with her family.

  • Strategy & design
  • Fishing since age 6
  • Nicole Stone Outdoors
Megan Dornbusch leaning against her desk and smiling
Webmaster · Copywriter

Megan Dornbusch

Megan keeps your site running and your words sounding like you. She builds and looks after the websites and writes much of the copy, so a change you ask for is usually in her hands.

She grew up in central Minnesota and earned a master’s in range science from North Dakota State University in 2018, then brought her love of learning to web design and writing. Offline, she’s outside with her husband and son: fishing, hunting, or hiking.

  • Web builds & upkeep
  • Copywriting
  • M.S. in range science, NDSU
How We Treat Clients

We like our clients. We act like it.

Your success is our success, so we treat your business like it’s ours. Three things you can count on.

  • Plain talk

    No jargon, no runaround.

    Tell us what you need in your own words. We explain the options plainly, tell you what we’d do, and say so when we don’t know yet.

  • Done for you

    We do the work ourselves.

    Nothing is outsourced with our name slapped on it. We write it, design it, and build it, and we get it right before it goes out the door.

  • Here to stay

    We don’t launch and leave.

    On a monthly plan we work as an extension of your team. As your business changes, we keep your site and marketing up with it.

Our Process

Easy on your end.

Four steps, and we do the heavy lifting in every one. You always know what’s happening and the little we need from you.

Looking over a client website on a phone
  1. Onboarding & Discovery

    We start by listening. A short onboarding form, then a conversation about your business and your goals. We follow up with questions so nothing important gets missed.

    Your partFill out the form and talk with us.

  2. Creation & Development

    We write, design, and build. On website builds we schedule check-ins along the way, so you see where it’s heading early.

    Your partLook it over and tell us what you think.

  3. Review & Launch

    It’s your business and your name on it. We go through the details together and revise until it’s the way you want it. Then we launch.

    Your partGive the final OK.

  4. Support & Growth

    After launch we can keep going with hosting, updates, SEO, ads, and content on a monthly plan. Same two people.

    Your partSend a message when you need something.

What We Do

One team for all of it.

No juggling a web person, an ads person, and a social person. One call to us covers everything on this list.

What we take on

Web, search, ads, content, and print under one roof.

  • Website design & development
  • eCommerce stores
  • Search engine optimization
  • Google & Meta ads
  • Social media
  • Email marketing
  • Copywriting & content
  • Branding & print
  • Hosting & tech support
Where We Came From

Two scientists, as it happens.

Neither of us set out to run a web agency. Nicole studied atmospheric science and spent a few years working in the field. Megan earned a master’s in range science from North Dakota State University and trained as a conservation researcher.

It’s why we ask so many questions before we build, why we check the numbers, and why we’d rather say “we don’t know yet” than guess. You get the benefit without having to think about any of it.

  • NicoleThen: atmospheric scienceNow: strategy and design
  • MeganThen: range science, M.S.Now: web builds and copy
Megan typing on a laptop at the desk with a coffee and a notebook
In Their Words

What it’s like to hand it to us.

  • “We turned our one-on-one training into an online app — always my dream. They don’t treat you like a number. They treat your business like it’s their baby too.”

    Ryan MatterOwner, Matter Health Associates

  • “Nicole and Megan are experts in their field, highly professional, and always timely in executing on deliverables. Most importantly, they have had a positive impact on business and are pleasant to work with!”

    Lonnie BrentOwner, Driftwood Lodge Resort

  • “From day one, they have exceeded every expectation I had for a marketing firm. They are organized, efficient, responsive, and genuinely invested in the success of their clients.”

    Nick TiddOwner, Polar Insulation

Let’s Talk

Tell us what’s on your plate.

Book a free, no-pressure 30-minute call with Nicole or Megan. Tell us what you’re dealing with, and we’ll tell you honestly how we’d take it off your hands.